Overview
ALTRUISM
Altruism is a mobile application (incorporating apple watch) designed to help charity organizations.
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This is created as part of my school projects under a module called "Designing User Experience" in Year 2 Semester 1. The assignment's objective is to ideate an application to help businesses and services that are affected by covid-19 and could still be used post covid-19.
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Uses Figma to create our digital prototypes.
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Grade Achieved: A+
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5 May 2022 - 26 May 2022
Background
Covid-19 have greatly disrupted many sectors, including our charity sector. Their operations were affected in many ways, from delivering services and programs, and engaging volunteers to organizing fund-raising activities and events. They had to postpone or cancel flag days and fundraising gala dinners. There were fewer volunteering opportunities as they had to minimize close contact to reduce the risk of COVID-19 community transmission. Yet, this was also times where many charities, especially those in the social and health sectors, experienced greater demand for their services due to the pandemic.
I wanted to tackle these issues faced by charity organizations and create a digital application to raise awareness on how individuals can help and support charity organizations.
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The purpose of Altruism is to have a platform for individuals to make donations to raise funds for charity organizations and approach more volunteers to help out.
The goal is to create this app to support charitable organizations to achieve their goal, by helping to raise a certain amount of donations or finding volunteers who want to help the organizations.
The Process
After researching on the troubles charity organizations are facing, I decided to focus on 2 main issues - donations and volunteers.
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why the name?:
"Altruism" have a meaning of disinterested and selfless concern for the well-being of others. Hence I felt that the name perfectly fits the definition of the users who find time to do charity to help others.
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I also wanted to make sure this app is still applicable for charity organizations even after post-covid.
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User Journey Map created for the application
Understanding the problem
Did a research on how badly charity organizations are affected. It was revealed that:
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many charity organizations face issues such as lack of funds and volunteers.
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unable to do events such as flag day to raise funds.
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barely meet 10% of their donation goal, 90% away from meeting their donation goal.
Product vision and solution
After these findings, I decided to focus mainly on:
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​Allowing users to do digital donation to charity organizations
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Allow users who wants to volunteer find a charity organization through Altruism and volunteer.
I have also included:
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Allowing users to send digital well wishes to patients
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Users can check the charity events they signed up for
Apart from using phone, I incorporated apple watch where users can:
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Tap their apple watch at events for attendance
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Doing physical donation by tapping their watch against the machine
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Check for any upcoming charity events
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Tracker for any charity walking events.
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Physical Prototype
Before creating the digital prototype, I sketch out some ideas/interfance on paper and also created a mobile and apple watch physical prototype.
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Mobile Physical Prototype
Apple Watch Physical Prototype
Digital Prototype
Mobile Phone Version
Apple Watch Version
I did a digital prototype using Figma, images shown on the left are some interface layout for the mobile phone version and apple watch version
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View apple watch prototype here
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Usability Testing
User Persona
I conducted a usability testing for my application to gather some feedbacks, some are:
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app is easy to use
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simple and easy navigation
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great layout
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change the donated button color when users successfully donated
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change the button color for present when taking attendance
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don't know how to donate
With the feedbacks given, I have made the changes to the prototype by incorporating a help page for users who don't know how to donate, as well as changing the button colors (the link above is the latest edited version).
Empathy Map